Thean Pheng Lim is a distinguished Assistant Professor at Tunku Abdul Rahman University of Management and Technology, recognised for his expertise in technology acceptance, behavioural psychology, and educational technology. With over 15 years of invaluable experience in business and education, he brings a unique blend of academic excellence and industry leadership. His professional journey began as a Business and Financial Consultant, where he actively contributed to consultancy projects for prominent multinational enterprises, including Chee Wah Corporation Berhad and International Business Machines Corporation (IBM). Academically, Lim holds a Bachelor’s degree in Management, a Master’s degree in Information Technology, and a Doctorate in Business Administration. He is also a member of the Malaysian Institute of Management and an affiliate of the Chartered Institute of Management in the United Kingdom, underscoring both his professional commitment and global recognition. Within academia, Lim has demonstrated a profound dedication to nurturing future business leaders. His contributions include supervising students’ dissertations, leading industry consultancy projects, and teaching undergraduate courses. His holistic approach bridges theory with practice, equipping students with both intellectual insights and real-world applications.