Weng Marc Lim is a Distinguished Professor and the Dean of Sunway Business School at Sunway University, an ASU-Cintana Alliance Global Partner Affiliate Faculty at Arizona State University, and an Adjunct Professor at Sungkyunkwan University and Swinburne University of Technology, where he served as Dean, Head of School, Professor, and the University Council at the Sarawak campus. He has served as the Editor in Chief of Global Business and Organizational Excellence; Deputy Editor of Journal of Global Marketing; Associate Editor of Electronic Commerce Research, Journal of Business Research, Journal of Consumer Behaviour, Journal of Strategic Marketing, and The International Journal of Management Education; and Regional Editor of The Service Industries Journal. He has authored more than 100 manuscripts published in journals ranked ‘A*’ and ‘A’, receiving more than 50,000 citations. He has also led high-level discussions at the AppliedHE, Association to Advance Collegiate Schools of Business (AACSB), Association of MBAs (AMBA), Business Graduates Association (BGA), Quacquarelli Symonds (QS), Times Higher Education (THE), United Nations Educational, Scientific and Cultural Organization (UNESCO) and Principles of Responsible Management Education (UNPRME), Nikkei Forum, and World Economic Forum (WEF). Contact: @limwengmarc on Instagram and Twitter (X), LinkedIn, or his personal homepage at https://www.wengmarc.com.