Yoram (Jerry) Wind joined Wharton in (1967) with a doctorate from Stanford and since (2017) has been the Lauder Professor Emeritus and Professor of Marketing. Since then, he’s continued his active research, publication, lecturing and advising of profit and nonprofit organizations. Among his many innovations at Wharton, He founded the Wharton “Think Tank” – The SEI Center for Advanced Studies in Management and directed it for three decades. He led the development of the Wharton Executive MBA, the Lauder Institute, the new MBA curriculum of (1990), The Wharton Fellows, Wharton School Publishing, and various research programs including The Value of Marketing and The Future of Advertising. He has edited top marketing journals and published over 300 articles, manuscripts and chapters. He authored, co-authored, or edited 31 books. He received four major marketing awards: Buck Weaver, Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was inducted into the inaugural group of AMA Fellows. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in (2014) and republished in (2025). He has consulted with over 100 companies, is a prominent speaker in academic and industry forums and testifies in intellectual property cases. He is a member of advisory boards of various companies and nonprofit organizations, including the Lauder Institute (since he founded it in 1984), American Friends of Reichman University (since its founding in 1995), QS (since 2018), and the Scientific Committee of SKEMA AI School of Business (since its founding in 2022). He’s the Co-founder of the Reimagine Education Global Competition and Conference (now in its 11^th year). He is a trustee of the Philadelphia Museum of Art and the Curtis Institute of Music. A member of the art committee at Grounds for Sculpture and the marketing committee of Woodmere art museum. He co-founded Reichman University, the first private, nonprofit university in Israel, formerly known as The Interdisciplinary Center (IDC) Herzliya and is the (2021) recipient of their Honorary Doctorate. His current research explores marketing-driven business strategy, creativity and innovation (A Creativity course for Coursera for all ages, professions and countries) and AI for customer engagement (edited a special issue of MBR on that topic). His recent books include Creativity in the Age of AI: Toolkits for the Modern Mind (2025), Transformation in Times of Crisis (2020), Can Art Resolve Conflict? (2018), Beyond Advertising: Creating Value Through All Customer Touchpoints (2016) and The Network Imperative: How to Survive and Grow in the Age of Digital Business Models (2016). He is a 2017 inductee into the Marketing Hall of Fame, the recipient of the (2023) International Marketing Trends Conference Award (Paris) the (2024) recipient of the Lifetime Impact on Reimagining Education Award that was named after him by Reimagine Education. His research continues to be recognized. For example, Unlocking Marketing using Artificial Intelligence, just won the 2026 best paper award of the interactive journal of marketing. His latest initiative is the development (with Quant AI) of an Agentic Career Counselor.

https://marketing.wharton.upenn.edu/profile/windj/#cv